Test version - This is not the official WU repository!

Danish headquarters in the digital age: A study of the opportunities, challenges, and changes that digitalization presents to headquarters in Denmark. Study report

Nell, Phillip C. and Schmitt, Jan and Gellner, Nicklas (2019) Danish headquarters in the digital age: A study of the opportunities, challenges, and changes that digitalization presents to headquarters in Denmark. Study report. WU Wien, Wien.

[img]
Preview
PDF
Study_HQ-Digitalization_Denmark_FINAL.pdf

Download (924kB)

Abstract

In this report, we examine how digitalization influences the roles, structures and responsibilities of headquarters (HQs). We draw on 67 survey responses from top managers in corporate, divisional, and regional HQs located in Denmark and find that digitalization is expected to fundamentally change how HQs will operate. The vast majority of study participants spot a wide variety of opportunities arising from HQ digitalization and particularly highlight the potential for increased value creation as compared to cost savings. Enabled by better and timelier information for decision-making, HQs will improve their value-creating activities and will simultaneously involve themselves more in their subunits' businesses. At the same time, HQ managers see potential for efficiency gains through digitalization resulting in slightly smaller HQs and reduced overhead costs. Additionally, HQ managers will also be affected by digitalization through a rise in data-driven decision-making (as opposed to intuition) and personal accountability. Nonetheless, digitalization also entails a multitude of challenges. In this vein, over half of the HQs recognize that they lack not only a clear understanding of how digitalization will affect their HQ, but also crucial resources and capabilities for the digital future, such as digital talent and know-how. Overall, we show that the expectations towards and preparedness to adapt to digitalization differ across HQ types, industries, and organizational levels.

Item Type: Other
Divisions: Departments > Welthandel > International Business > Nell
Version of the Document: Published
Depositing User: Gertraud Novotny
Date Deposited: 03 Oct 2019 09:31
Last Modified: 07 Oct 2019 14:02
FIDES Link: https://bach.wu.ac.at/d/research/results/92062/
URI: https://epubdev.wu.ac.at/id/eprint/7194

Actions

View Item View Item

Downloads

Downloads per month over past year

View more statistics